Walk-through videos have become a staple in the real estate industry, whether it be to increase interest in a property or as a substitute for a showing. The past 2+ years of a global pandemic has forced REALTOR®s to get creative about how they market homes and get their listings seen by the most buyers possible while complying with COVID regulations and restrictions.
The seller’s Realtor typically hires a videographer to film a tour of a home, often including commentary, and then makes the video available to prospects on the MLS® (Multiple Listings System), their website, and various marketing platforms.
When you’re shopping for a new home, you will want to get the most out of watching this type of video, especially if you’re relying on it to help you decide whether or not to make a viewing appointment, as it can save you wasted time when shopping for your new home.
Consider these suggestions when watching a video walkthrough:
- Remember, it’s a video. So take advantage of the ability to pause, go back and forth, and take screenshots you can review later.
- When you’re watching, look for everyday items that can give you perspective, such as a lamp, sofa or chair. These items will help you gain a more accurate sense of room sizes. Remember, videographers and photographers know how to shoot to make a room look as appealing and large as possible, so using the size of items as a reference can give you a more realistic estimate.
- Although that previous tip will help, it’s still difficult to judge room size on a video. So, don’t be quick to dismiss a listing because you think the rooms might be too small. Refer to other marketing tools the listing Realtor has made available, like additional photos, 3D virtual tour, measurements and floor plans.
- Pay attention to what is not shown. Did the agent leave the ensuite bathroom out of the video? Was there only a very short clip of a certain area? That may indicate an issue.
- When viewing the main rooms, such as the living room and kitchen, try to get a sense of how your furniture will fit. Better still, take measurements of the furniture you know for sure you would like to fit into your new space and compare to the floor plans measurements.
- Make a list of features and characteristics you want in your next home. Have that list handy as you watch the video. You can use it as a checklist. Read this blog if you would like to learn how to make your needs and wants lists.
- While you’re watching, jot down any questions you have about the property. Is there a stain or crack you are curious about? Wondering about the age of certain flooring or windows? What’s the average cost for various monthly expenses?
After watching the video, if you like what you see, take the next step. Schedule a viewing appointment.
If you have any questions about buying or selling your home, give us a call! We would love to help.
What’s the difference between a real estate agent and a REALTOR®? Visit www.crea.ca/why to find out.