Posted by: Karim Ali
Coffee with Karim
Realtor Listing Tips – 10 Essentials for a Smooth Sale
5 min read
If you’re planning to sell your home in Ottawa, you want the process to be as smooth and stress-free as possible. Choosing the right Realtor is a big part of that – but just as important is knowing what services and strategies they’ll bring to the table. Here are 10 essential things your Realtor should include in their listing plan, plus a couple of bonus tips to help you feel confident from day one.
1. Professional Photography & Videography
First impressions happen online. High-quality photos and videos showcase your home at its best, capture attention, and drive more buyers to book showings. Skip the cellphone pics – a serious Realtor will always invest in pro visuals.
2. Floor Plans and 3D Tours
Buyers love to “walk through” a home before they even step inside. Clear floor plans and 3D tours give them that chance. This can weed out unqualified buyers and attract serious ones who already know the layout works for them.
3. Pre-List Inspection or Status Certificate (Condos)
A pre-listing inspection can save you from last-minute surprises. For condo sellers, a status certificate review gives buyers peace of mind about the building’s finances and rules. Both reduce the risk of deals falling apart later.
4. Neighbourhood Highlight Sheet
Selling isn’t just about the home – it’s about the lifestyle. A neighbourhood highlight sheet shows off schools, parks, transit, and amenities nearby. It helps buyers picture themselves not just in the house, but in the community.
5. Targeted Online and Social Media Ads
A yard sign and MLS listing aren’t enough anymore. Your Realtor should run targeted online ads to reach the right buyers where they’re already scrolling. This expands your home’s exposure far beyond traditional methods.
6. Open House Strategy
Open houses aren’t just about foot traffic – they’re about creating buzz. A smart Realtor will schedule them strategically and know how to attract not only buyers but also neighbours who might know someone looking.
7. Communication Updates (Weekly Report)
You should never be left guessing about what’s happening. A weekly update – showings, feedback, market activity – keeps you in the loop and builds trust. Communication is the glue that holds the process together.
8. Staging Consultation
Staging isn’t about redecorating; it’s about making your home appeal to as many buyers as possible. Even a short consultation can point out quick wins – decluttering, neutral décor, rearranging furniture – that make a big impact.
9. Showing Feedback System
Feedback from showings is valuable. It tells you how buyers are reacting and whether changes are needed. A good Realtor has a system to collect and share this info with you regularly.
10. Negotiation Game Plan
Offers are exciting but stressful. A Realtor should explain ahead of time how they’ll handle multiple offers, lowball offers, and counter-strategies. Having a game plan reduces stress and helps you get the best possible deal.
Make Sure You're Being Represented Fairly
Decluttering and staging don’t have to be overwhelming. By starting small, focusing on key areas, and using simple tricks, you’ll make your Ottawa home shine. Buyers will be able to imagine themselves living there – and that’s what sells homes.
Ready to list your Ottawa home? I include a staging consultation and marketing plan designed to make your sale smooth and stress-free. Let’s chat about how to get started.
2 More Things
1
Strong Network of Service Providers
From photographers and stagers to handymen and lawyers, your Realtor should have a trusted network ready to help. It saves you time and ensures you’re working with pros who get results.
2
Post-Sale Support
A true people-first Realtor doesn’t vanish after the sale. Look for someone who checks in, answers questions, and helps with your transition long after the paperwork is signed.
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