They say a picture speaks a thousand words. That’s certainly true in real estate. Sure, property descriptions are important, but photos are essential. Since the vast majority of people view listings online, the photos chosen can mean the difference between a Buyer becoming interested in your property and booking a showing or moving on to the next listing.
When you are getting ready to sell your home, it is important to choose a professional photographer that has shot real estate listings before to actually take the photos. In this day and age, photos taken on your mobile phone simply do not cut it. Professional real estate photographers know exactly how to shoot a property to bring out all of its best features as well as how to edit, balance, and format the images for marketing materials.
Since COVID-19 began, Buyers and Sellers alike are being more careful about how many showings they go on. This means that the photos and other marketing materials created for your listing are doing even more work than before to attract the right Buyer for your home. If you take a scroll through REALTOR®.ca, you will notice that you are naturally attracted to the listings that have multiple images, floor plans, virtual tours, video tours, and additional marketing materials.
When you choose to work with a Realtor who is experienced on the listing side of real estate, marketing materials like photos are taken care of, as they know the monumental value good marketing material brings to your listing. When you list a property with us, we pay for and coordinate the creation of all marketing materials, including a professional photo shoot with Prime Visuals (which also includes an iGuide with room measurements, a virtual tour, and floor plans) and a video tour highlighting all the best parts of your home with Elephant Shoe Media.
Studies (and common sense) suggest that the more photos you have, the better. When a listing goes live on the MLS® (Multiple Listing Service), which pushes out to Realtor.ca and other property listing platforms, you are limited to the number of photos you can include. Luckily, it is commonplace to have a feature sheet or listing link showing more than the 30 picture limit. We commonly have anywhere from 35-55 images per listing on our site.
When booking a photographer, we highly recommend asking for any tips or preparation guides they have in order to have your home looking its best. We have attached below the preparation instructions Prime Visual has on their website.
Get as much decluttering and cleaning done as possible before pictures are taken. Also, if there are any repairs needed around the home, especially ones that are likely to show up in a photo, get those taken care of too. Check out the blogs listed at the bottom of this one to see our top home preparation tips and tricks to get your home looking like a magazine spread!
When your photographer arrives, photos are taken of each room and highlight features are photographed more in depth (such as a gorgeous fireplace or custom features). Key rooms, such as the kitchen, primary bedroom, recreation and common areas are shot from multiple perspectives. Your home’s facade, the backyard, and other appealing outdoor features are shot either during the day or choose a “Twilight Shoot” when the lighting is soft and daylight is dimming. Photos of the garage, unfinished areas, inside of closets, and storage are not typically taken, but can be included if requested. Sometimes we request this if there is something like a really nice walk-in closet or cool garage. When we were lucky enough to list a Hobby Farm complete with multiple outbuildings and a fully functioning stable, we were sure to include those shots!
Listing photography doesn’t take that long, so scheduling won’t be a big concern. Prime Visuals books in 2 hour time blocks starting at 9am and will take all the pictures as well as film the iGuide and take electronic room measurements. You can be present, one of our team members can attend, or we can arrange a lockbox so that the photographer can let themselves in.
Within a few days you will have access to all of the photographs taken and the additional features that come along with an iGuide. Photos are taken at least a week before the date you plan for your home’s listing to go “live” in order to create other marketing materials, write accompanying descriptions, and market exclusively.
Your success is our success, so of course we want you to feel completely prepared and are happy to answer any questions about the listing process and what to expect. Give us a call any time you would like more information about listing or buying a home and for a FREE CMA (Competitive Market Analysis) on your home!
What’s the difference between a real estate agent and a REALTOR®? Visit www.crea.ca/why to find out.